TOP TEN: UK Youtube Stars

Being a YouTube sensation is a job as high-profile as being an actor, a singer or a model these days, with the cultural and political influence of social media stars being arguably bigger than the celebrities just listed.

But who is the most powerful UK influencer of them all? Social media research firm Fizziology and Heat magazine ranked influencers based on their social reach and average engagement across social platforms, as well as their cultural, political and social influence to find out who came on top.

 

Alfie Deyes, 23

YouTube subscribers

5.5m

Twitter followers

4.1m

Instagram followers

4.8m

Zoella's boyfriend Alfie has uploaded a video diary to his YouTube channel every day since he was 15, and has since launched his own merch line and a vlog channel, which has 3.8m subscribers in its own rights.

 

Dina Torkia, 27

YouTube subscribers

589k

Twitter followers

59.8k

Instagram followers

1.1m

The fashion designer and stylist has racked up an impressive online following, collaborated on a head-scarf range with Liberty London and presented BBC3 shows since launching her fashion vlogs on YouTube.

 

 

Louise Pentland, 31

YouTube subscribers

2.5m

Twitter followers

1.94m

Instagram followers

2.4m

Otherwise known as 'Sprinkle Of Glitter', Louise covers everything from her personal life and daughter Darcy to fashion and beauty advice, and collaborated with Simply Be on a plus-sized clothing line.

 

 

Iskra Lawrence, 26

YouTube subscribers

33k

Twitter followers

146k

Instagram followers

3.2m

She might have a relatively small YouTube following compared to others on this list, but Iskra's Instagram account is where her real influence comes in. The model refuses to let the pics be retouched, is a champion of body-confidence and a true representative of diversity in the fashion industry.

 

 

Caspar Lee, 22

YouTube subscribers

7.1m

Twitter followers

4.35m

Instagram followers

3.8m

As well as starring in Joe and Caspar Hit the Road alongside Joe Sugg, Caspar's videos have starred the likes of Cara Delevingne, Ed Sheeran, Seth Rogen and Robbie Williams. Not bad for a 22-year-old.

 

 
 

Tanya Burr, 27

YouTube subscribers

3.6m

Twitter followers

2.48m

Instagram followers

3.1m

Tanya Burr started her makeup career on the MAC counter of a department store, but has since racked up millions of views on her YouTube tutorials, launched her own cosmetics range with Superdrug and published two books.

 

 

Dan Middleton, 25

YouTube subscribers

14.3m

Twitter followers

876k

Instagram followers

2.2m

Of all the names on this list, Dan's is probably the one you recognise least - which might be because his influence is biggest amongst Minefield fans and gaming fanatics.

 

 

Joe Sugg, 25

YouTube subscribers

7.8m

Twitter followers

4.21m

Instagram followers

5.8m

As you'll undoubtedly know from his recognisable surname, Joe is Zoe's younger brother, and found his own social media influence through YouTube videos of pranks and impressions. Nice one, amte.

 

 

Ksi, 23

YouTube subscribers

15.9m

Twitter followers

2.7m

Instagram followers

4.3m

Despite only ever posting ONE Instagram post, Ksi has a casual 4.3million followers and racked up almost 5milllion more YouTube subs than Zoella with his video gaming and football commentary videos. He's rumoured to be worth £3.6million.

 

 

Zoella, 26

YouTube subscribers

11.6m

Twitter followers

7.64m

Instagram followers

10.5m

It probably comes as no surprise that Cosmopolitan UK cover star Zoe Sugg comes in at number 1 on the list of the UK's most influential social media stars.

She holds the record for being the fastest-selling debut author in history with 2014 novel selling 78,000 copies in its first week, earns an estimated £50,000 a month and has beauty and homeware ranges with Boots. Oh, and did we mention her Sugg Life merch range, Madame Tussauds waxwork and £1million Brighton pad? You go girl.

Visit CROWD. or contact us via email at hello@crowd.agency to connect your brand with the right influencer.

 
 
TOP TENGregor Cooney