8 Fast Facts of Social Media Usage for 2018

Global social media usage is an unstoppable force, with 40% of the world’s population participating in some kind of social media activity daily.

With the option for instant connectivity and the capacity to communicate with 3 billion other people constantly available, we are naturally growing more reliant on social networks.

The power of the medium is a little intimidating-- the conversation surrounding user privacy rights is still developing, as is our understanding of the ways personal information can be used. But despite concerns on how social media can manipulate emotions and behavior, there’s no denying its importance as a tool.

Check out this infographic from the team at Grazitti Interactive, who compiled some key social media usage stats. These numbers underline not only how significant social media has become, but also lays out the social media platform preferences amongst different demographic groups.

 

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TRENDSVicki Frid