Posts by Gregor Cooney
In the U.K., Influencer Marketing is the New Go-To

In the UK, social media influencers hold more sway over consumers than brands, journalists, politicians, or religious leaders. An independent study by affiliate network Affilinet put internet bloggers in the top three trusted sources of information, preceded only by friends and family. A key factor in this phenomenon is exposure; Affilinet’s study found that 63% of UK’s 18-35 demographic watch or read influencer content at least once a week.

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TRENDSGregor Cooney
Sliding Inside DMs May Go ‘Direct’

Direct operates similar to Snapchat, in that it opens up via camera. Available on Droid and iOS, the app is the in testing stage in six countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay. Once installed, Instagram’s inbox feature disappears from the app and can only be accessed through Direct. Pending a global launch, Direct could give Facebook, Instagram’s parent company, a third popular messaging app to include: Facebook Messenger and Whats App.

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LIFESTYLEGregor Cooney
TOP TEN: UK Youtube Stars

Being a YouTube sensation is a job as high-profile as being an actor, a singer or a model these days, with the cultural and political influence of social media stars being arguably bigger than the celebrities just listed.

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TOP TENGregor Cooney
TOP TEN: UK Food Instagrammers

The British have a special taste when it comes to culinary dishes. Sausages and baked beans for breakfast? Fish and chips with vinegar?! We analyzed the top 10 food influencers of the micro sphere in the UK with the highest Earned Media Values.

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TOP TENGregor Cooney