Posts by Vicki Frid
Luxury Jewelry Brands Seeking to Tackle the Millennial Market

Faced with a whirlwind of changing customer habits, luxury brands have begun turning to social media as a connection point with the latest generation of consumers. Some have been quicker off the mark than others; luxury fashion companies like Fendi and Gucci are now running fairly successful electronic campaigns, coupled with user experience overhauls on their websites to ensure easy online shopping.

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TRENDSVicki Frid
Why Instagram Stories Are Becoming More Popular Than Snapchat For Influencers

Almost a year and a half after its launch, Instagram Stories has already proven itself to be a success story. At eight months old, it boasted more than 40 million more daily users than Snapchat. As of November 2017, it reportedly had 250 million Story users worldwide. It was initially seen as a copycat feature similar to its preceding competitor but it is increasing in popularity for users and is becoming the preferred story-sharing platform for influencers and advertisers.

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TRENDSVicki Frid
How Trending Influencers Are Monetizing Twitter

It’s actually a rather favorable deal for the creators, who will receive 70% of ad revenue to Twitter’s 30%. This dwarfs YouTube’s previously competitive 45% cut for influencers, though unlocking Amplify Push does require approval by Twitter itself on a creator-by-creator basis.

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MONEYVicki Frid
Success As A Social Media Influencer

It's hard to believe that only 7 years ago Chiara Ferragni, now worth an estimated $12 million, was a law student in Milan just starting out in the world of fashion blogging. Today, she lives in a $3.5 mansion in L.A. filled with antiques and beautiful designer clothing, like her extensive collection of Louis Vuitton, and spends her days jetting off to photogenic destinations. Not bad for a college dropout. 

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