Posts by Sophie van der Schaft
Why Consumers Trust Influencers Over Celebrities

In this media saturated world, consumers are always the target for marketing. Since the 1920’s, brands have utilized celebrity endorsements to promote their products. Thanks to the growth of social media, those endorsements have expanded to utilizing the of endorsements of “influencers.” Consumers are typically aware of when a brand is trying to influence the purchase of a particular product.

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How Social Media Influencers Make Money

By now, many of us have caught on to the fact that being a social media influencer can be considered a full-time job, sometimes quite a lucrative one at that. 

Many savvy brands seem to appreciate the work of these bloggers and influencers and have learned that making use of their skills is an effective advertising technique. 

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TRENDSSophie van der Schaft