Vogue Defines What It Means To Be An Influencer
In the March issue of Vogue, Sarah Harris joined Influencer Camille Charrière, to gain insight on what it really means to be an Influencer.
Camille started their interview highlighting her Instagram currency. With well over 500,000 followers, she knows what works and what doesn’t. She explains, if I want 8,000 likes on an Instagram post, I need to be wearing jeans, a T-shirt, and pair of Converse. In general, people like simplicity.” She says people want something they can emulate, buy into. The reality behind what they do and who they are adds value. This value became the launch pad for bloggers and Influencers alike.
Numbers matter to influencers. Camille continues stating, “your number of followers is more important than anything else you can add to your CV. It has become your worth.” To the average social media users, likes and followers are personal goals, but for the Influencer, these metrics become career goals. The key; however, is having the right followers. Over eighty percent of Camille’s followers are women between the ages of 25 and 35. It’s fact that women within this age range, hold a good portion of spending power, making them more appealing to brands.
Although Camille is relatively new as a fashion Influencer, she understands the life she lives is heavily attributed to her career choice. The monetary scale for the fashion forward, image pushers is roughly between £2,000 to £5,000 for a post, with an asking price of £30,000 for those who have over a million followers. Camille admits the job is a bit weird. Influencers are required to marketing themselves through a twinge of transparency, their life thrusted into the public life. Although a bit “cringe,” as she states it, the job opens some incredible doors.
Being an Influencer is also a game of chess. Camille says, “the girls at the top of their game are smart; they know the big bucks come from the less desirable and more commercial brands.” Though the metrics of financial success are harder to gage, brand awareness leads the game with utilizing Influencers. The pathway to sales through the Influencer appears to all be connected to content. It’s about creating the experience. Despite the direct connection between Influencer and sales being vague, it is true there is a direct correlation between the two.
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