Pinterest Launches Redesign of Business Profiles

Business profiles on Pinterest are receiving an upgrade.

The site aims to give the 1.5 million businesses on its platform more control over the content they prioritise

This includes an increased number of customization options, as well as a monthly viewer count showing the total number of people who have seen a company’s pins over the last 30 days.

 

This viewer count is slated to appear directly under a business’ name on its page, allowing individual users and competing businesses alike the opportunity to check in on how far a brand’s influence extends.

Companies now also have the option to showcase their latest Pins, or choose specific boards to highlight. This will allow them to highlight any campaigns currently underway, and seamlessly transition back to classic content in between projects.

Brands can choose to display their recent Pinterest activity, as a sort of suggestion generator for followers.

The update also includes the option for a “dynamic” cover image.

Pinterest says the update to the site is based on the feedback it has gathered from brands, content creators, and publishers on the platform. And the feedback is likely extensive, since the social site reported a 50% year-over-year jump in small and medium-sized business advertisers since last year. The company has also undergone changes to its ad team organization and leadership-- their head of ad products, Jon Alferness, left the company just a month after Pinterest announced its first-ever COO. Alferness’ departure marked the combination of the company’s consumer product and ad product teams to create an integrated product team led by SVP of product, Lawrence Ripsher.

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TRENDSVicki Frid