Posts in TRENDS
NBC to Begin Streaming Sunday Night Football to Mobile Devices

NBCUniversal rang in 2018 by acquiring the rights to stream Sunday Night Football from the National Football League. This year, the broadcaster will be able to stream their content to mobile devices for the first time through their TV Everywhere product-- a technological advancement care of Verizon’s latest non-exclusive deal with the NFL.

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TRENDSNick Symes
In the U.K., Influencer Marketing is the New Go-To

In the UK, social media influencers hold more sway over consumers than brands, journalists, politicians, or religious leaders. An independent study by affiliate network Affilinet put internet bloggers in the top three trusted sources of information, preceded only by friends and family. A key factor in this phenomenon is exposure; Affilinet’s study found that 63% of UK’s 18-35 demographic watch or read influencer content at least once a week.

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TRENDSGregor Cooney
Luxury Jewelry Brands Seeking to Tackle the Millennial Market

Faced with a whirlwind of changing customer habits, luxury brands have begun turning to social media as a connection point with the latest generation of consumers. Some have been quicker off the mark than others; luxury fashion companies like Fendi and Gucci are now running fairly successful electronic campaigns, coupled with user experience overhauls on their websites to ensure easy online shopping.

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TRENDSVicki Frid
The Future Of Influencer Marketing: Ambassadorships

The trend of longer-term partnerships has risen in the influencer marketing industry. As the industry continues to grow with the number of influencers and users, the landscape has become more saturated. Generating stronger connections between influencers and brands is becoming increasingly important to heighten campaign impact, influence consumers’ purchases, and increase brand awareness.

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TRENDSBritt Hogenhuis
Why Instagram Stories Are Becoming More Popular Than Snapchat For Influencers

Almost a year and a half after its launch, Instagram Stories has already proven itself to be a success story. At eight months old, it boasted more than 40 million more daily users than Snapchat. As of November 2017, it reportedly had 250 million Story users worldwide. It was initially seen as a copycat feature similar to its preceding competitor but it is increasing in popularity for users and is becoming the preferred story-sharing platform for influencers and advertisers.

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TRENDSVicki Frid
Why Consumers Trust Influencers Over Celebrities

In this media saturated world, consumers are always the target for marketing. Since the 1920’s, brands have utilized celebrity endorsements to promote their products. Thanks to the growth of social media, those endorsements have expanded to utilizing the of endorsements of “influencers.” Consumers are typically aware of when a brand is trying to influence the purchase of a particular product.

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TRENDSSophie van der Schaft
How To Use Influencer Marketing To Get Installs At A Faster Rate

Quality installs are superior installs. Influencer marketing campaigns frequently yield quality installs. For that reason, influencers should get compensated in a way that reflects their true value and not just the number of installs. In this article we’ll discuss what is a quality install, why they’re so valuable and why that may mean it’s time to rethink the way influencers get compensated.

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TRENDSNick Symes